Friday 25 May 2012

Chilla Cup Mission Statement

Announcing our Chilla Cup’s Mission Statement:

To commit serving
what we love, to be your everyday café!
Hand in hand, heart with heart,
Together we grow!

At Chilla Cup, we believe in serving what we love and we love what we serve.
With all our hearts in delivering our best, we aim to become our customers’ everyday café.
Hand in hand with all our staffs,
Heart with heart with all our staffs and all customers,
We want to grow together, with people all around us. :)

Imagine a young regular customer of Chilla Cup who grows up, goes to college, gets married, and become parents and bring his offspring to Chilla Cup and remembers how he used to order Kids Meals at Chilla Cup :)

Imagine a young staff joins us as crew, from speaking little English to more English, learn and earn, upgraded his lifestyles, promoted, upgraded his assets, learn and earn, promoted again and again and one day, gets married, become parent, learn and earn and promotion again and eventually he/she becomes a key leader in Chilla Cup and remembers that once upon a time, he/she was a barista at Chilla Cup :)

Imagine a customer sees Chilla Cup grows from 1 store, 3 stores, rebranding, more stores, upgrading, grow, bigger stores, nicer stores, improved services, expand to other states, expand to other countries and etc and remembers Chilla Cup’s humble store at some corner somewhere :)

Yes, imagination! 

Isn’t every achievement begins with an imagination? :)

Tuesday 1 May 2012

The New Chilla Cup


Chilla Cup has made a massive move into rebranding in order to strengthen our position in the marketplace as well as in the minds of our customers. With a crystal clear vision to serve with best brew and bite with all our passion, we redefine our tag line “A brew with a bite!” and our mission statement of 
“We serve what we love.
We love what we serve.”


 Our newly renovated Subang store after rebranding


Besides revamping on our logo and stores, we also created a new Facebook page at www.facebook.com/chillacupcafe.  There will be many more excitements coming on this new Facebook fan page.  So “LIKE” our page and stay tuned with us.

 
With this transformation of creating new look for Chilla Cup, we aim to be a leading café chain on par with international standard, serving top quality premium coffee and signature pastries of pretzels, thick toasts and tortillas to indulge your taste bud.

Chilla Cup’s blend of coffee remains one of our core signatures that attract large number of coffeeholic to endlessly coming back for more
 
 
Chilla Cup’s famous bites – always serving fresh from oven.
  




At Chilla Cup, we serve with our heart <3